Based on the values of authenticity, unique identity, Greek tradition, as well as safety, the campaign promotes Greece’s countryside, gastronomy, as well as recreational activities in nature, the objective being to acquaint the wider public with Greece as a country that has more to offer beyond the islands, namely the mainland.
Greece, a favourite destination attracting millions of visitors each year, has already proven to be a leading choice for summer holidays. However, the country can be a lot more than just a summer destination, as the new promotional campaign aims to prove.
“Greece has a winter too,” announces a young lady, the protagonist of the promotional campaign’s new clip, whose task will not be easy. The campaign will strive to convince international travellers to become acquainted with Greek winter and the mainland. There are many mainland areas, all different and possessing distinct qualities. These mainland locations offer an abundance of choices and experiences satisfying all expectations, among them mountain biking on snow-covered slopes, paragliding, rafting, as well as delicious traditional dishes in the cosy warmth of guesthouses.
The new campaign, planned to run for four months, will be subject to adjustments, as needed, in real time, depending on the course of the pandemic in target markets, which include the UK, Germany, France, Italy, Spain, Denmark, Sweden, Poland and Israel.
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